by beyond | Aug 18, 2023 | Marketing into L&D
Do you remember the last commercial that made you purchase a product you didn’t need? If you do, then you know the power of persuasion. As a marketer, I’ve spent years working at Procter & Gamble and PepsiCo, working with some of the world’s best agencies to...
by beyond | Dec 2, 2020 | Marketing into L&D
One of the many similarities between the fields of marketing and learning is the need to convey clear messages that are not just heard, but fully understood and retained. In marketing, the main way to communicate this information is through a “campaign.” Campaigns...
by beyond | Dec 2, 2020 | Marketing into L&D, Video
With all of the shake-ups going on in the corporate world recently, organizations have taken to making work remote and moving corporate training online in response to travel and workplace restrictions. As this happens, we’ve seen virtual training go from a niche...
by beyond | Dec 1, 2019 | Digital Learning, Learner Personas, Marketing into L&D, Technology, Video
If there’s one secret of marketers we should be aware of, it’s the effective use of video commercials to woo consumers into purchasing their products. Marketers make a strong case for visual informative methods with the high success rates they garner from convincing...
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